Car Sharing in Mexico

Mexico is changing fast — and so are the habits of its city dwellers. In a country where traffic jams are part of everyday life, car sharing is emerging as a flexible, modern alternative to owning a vehicle. Although the market is still young, several players have already made their mark, each with its own model and strategy — from free-floating fleets to long-term subscriptions and peer-to-peer rentals.

This overview explores how car sharing in Mexico is developing, which companies are leading the way (Keko, Punto, Beepy, Drivana, and Mazmobi), what challenges they face, and what the future might hold for this rapidly evolving market.

Geography and Urban Context

The growth of car sharing in Mexico is closely tied to the country’s geography and the layout of its largest cities. Most services are concentrated in the Mexico City metropolitan area, home to over 22 million people. It’s one of the most densely populated regions in the world, with constant congestion, limited parking, and strict driving restrictions based on license plates — all of which create ideal conditions for short-term car rentals.

Mexican cities tend to grow chaotically, without a clear grid or fully developed public transport system. In central and tourist districts, unofficial parking attendants known as franeleros still operate, while safety and infrastructure remain a challenge in many outer neighborhoods.

Downtown areas are packed with offices, narrow streets, and almost no parking — density can exceed 15,000 to 20,000 residents per square kilometer, higher than in Berlin or Madrid. Suburbs are a different story: mostly single-family homes spread over large distances, forcing many residents to spend one or two hours commuting each day.

Because of these realities, car-sharing services in Mexico must adapt to very different conditions. Free-floating systems work best in central districts with high population density and demand, while station-based models make sense in residential zones or near business centers. Peer-to-peer (P2P) platforms like Drivana and Beepy have proven especially useful in fragmented suburban areas where traditional short-term car sharing remains unprofitable.

Key Car-Sharing Operators in Mexico

Keko — Flexible Free-Floating Model

Keko launched in 2023, choosing the free-floating model from the start. This Argentine startup began operations in Mexico City with just 25 vehicles, allowing users to drop off cars anywhere within the permitted zone — a perfect fit for an overcrowded city.

The company grew quickly: by 2024, its fleet reached 250 cars, serving more than 25,000 registered users. Keko now plans to expand into Guadalajara and Monterrey. If it manages to solve parking and infrastructure challenges, Keko could become one of the country’s first major car-sharing brands.

Punto — The Station-Based Mexican Style

Punto, launched in Monterrey in 2021, opted for a more traditional station-based model. Cars are picked up and returned at fixed locations, making the service feel closer to a digital version of classic car rental.

The platform serves both locals and tourists, including Uber drivers who can rent vehicles for eight hours if properly licensed. The minimum rental period is 24 hours, and payment is processed after the trip. Punto bridges the gap between conventional car rental and modern app-based convenience.

Mazmobi — Corporate Mobility and Subscriptions

Mazmobi targets primarily corporate clients. Rather than classic car sharing, it offers car subscription plans lasting from three to twelve months, with insurance, taxes, and maintenance included.

Companies and individuals appreciate this format for its predictability and hassle-free access to vehicles without ownership. Prices start at around 8,000 pesos per month for compact cars, while SUVs and crossovers cost more. Mazmobi is gradually building the corporate mobility niche in Mexico.

Beepy — Peer-to-Peer Car Sharing

Beepy operates on a peer-to-peer (P2P) model, connecting car owners directly with renters through a mobile app. Everything — from listing to booking and payment — happens online.

This approach provides wide flexibility: from small daily rentals for a few hundred pesos to premium cars available for a week or longer. Prices are often lower than traditional rental agencies, and insurance is usually included or offered as an add-on. Beepy has been gaining momentum in major cities and tourist hotspots alike.

Drivana — A Next-Gen P2P Platform

Drivana is another leading P2P platform operating in multiple cities: Mexico City, Guadalajara, Monterrey, Cancún, Tulum, and Playa del Carmen. Owners list their vehicles, while users can book and pay within a few taps.

Drivana automated document verification, added insurance coverage, and implemented a transparent rating system — making it one of the most trusted platforms for those who prefer to rent or share cars without visiting a physical office.

Why Global Brands Are Still Holding Back

Despite its potential, global car-sharing brands remain cautious about entering the Mexican market. The main issue is security risk. Some P2P startups have faced vehicle thefts and shut down within a year of launch. Others have switched insurance partners multiple times to adapt to local realities.

Regulation adds another challenge: if a renter fails to return a car, it’s legally treated as fraud rather than theft — meaning insurers may not cover the loss.

Market Outlook for Car Sharing in Mexico

Cities like Mexico City, Monterrey, and Guadalajara urgently need flexible mobility solutions. Congestion, limited parking, and rising fuel prices continue to push demand for car-sharing options.

Local startups have proven that multiple models — from free-floating to corporate subscriptions and Uber integrations — can coexist successfully. The market is maturing: fleets are expanding, apps are improving, and new parking zones are opening up.

Even tourist destinations such as Cancún and Tulum are seeing opportunities. Competition is still low, but interest in app-based car rentals is growing fast.

Overall, the outlook is promising: companies that combine safety, affordability, and user convenience are likely to secure a strong position in Mexico’s shared-mobility market in the years ahead.

Table: Car-Sharing Market in Mexico (2025–2030)

Car sharing is steadily becoming part of everyday mobility in Mexico. The following figures are based on Statista Mobility Market Outlook 2025, which projects the country’s performance through 2030.

Source: Statista — Car Sharing in Mexico (Mobility Market Outlook 2025)

According to Statista, Mexico’s car-sharing market remains relatively small but continues to grow steadily. The strongest demand comes from Mexico City, Monterrey, and Guadalajara, where free-floating and station-based services help ease traffic and parking issues.

Over the next five years, the rise of digital platforms and growing consumer trust are expected to double online bookings and attract new investment.

Car sharing in Mexico is no longer an experiment — it’s an emerging mobility trend that’s here to stay. Local companies have adapted their models to the country’s unique urban reality, proving that flexible mobility is both needed and viable. In the near future, those who manage to balance safety, accessibility, and convenience will shape the future of the Mexican car-sharing market.